WHO’S IN MARKETING?
Our marketing team at Great Smile Dental is responsible for the development and execution of the company’s marketing campaigns to boost its promotional efforts. Their goal is to recognize an audience’s need to visit our dental office and become an established patient. Our team creates a message that demonstrates the benefits of visiting our office and how it’ll impact them.
- Develop campaigns and specific marketing strategies.
- Work within parameters to develop and implement marketing strategies by analyzing key data and consumer demographics.
- Maintain high level of understanding of industry standards and trends.
- Increase efficiency and maximize savings by negotiating vendor contracts.
- Create and provide marketing materials and production timelines for our dental office.
- Strengthen marketing programs to capture new business and take advantage of changing trends in the dental market.
- Analyze data from previous and current marketing campaigns to improve future results.
- Research, design, implement and track advertising and public relations activities.
- Maximize advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Determine optimal targets, competitor offerings and tactics by studying and analyzing demographic data.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Monitor trends in social media, industry and competitive landscape to create new material.
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